The majority of business owners see social media as nothing more than another channel to broadcast advertisements. The power of social however lies in the two-way communication and the ease in connecting with real people, your customers.
In this post we’re gonna dive deeper than your standard “how to post” and discuss three social media marketing tips that web hosting providers need to get a hold off to really use social media to increase exposure and drive up sales.
As the world becomes more digital, so too does the art world pursuing artistic projects have allowed it to be smoother for artists, designers, and people to create online identities for themselves. This then introduces the challenge of ensuring your art will stand out among the amount of registered domains on the web. A secret to standing out from the rest, stems in giving attention to the small details. One of these details, often overlooked, but offers unique branding potential, is the .ART domain.
SSH, or Secure Shell, is a network protocol which is used to connect to a server and perform different tasks via a command line. The protocol is preferred by many knowledgeable users, due to the fact that the information transmitted over it is encrypted, so it cannot be intercepted on the way by a 3rd party. SSH access may be employed for lots of things with regards to the type of web hosting account. With a shared hosting account, for example, SSH is one of several ways to import/export a database or to upload a file in case the hosting server allows it. In case you have a virtual or a dedicated server, SSH can be used for pretty much everything - you may install software or restart particular services including the web server or the database server that run on the machine. SSH is used primarily with UNIX-like Platforms, but there are clients that permit you to use the protocol if your computer system is working with a different OS as well. The connection is created on TCP port 22 by default and the remote web server always listens for incoming connections on that port even though lots of providers change it for security reasons.
As the world moves closer towards an online world, the need to get setup and accepting payments online is becoming increasingly more important. With so many businesses offering many different products and services, with variations and types there is usually not a one size fits all solution when it comes to accepting payments online. The payment form on your website is the most important part of a website for a business. What Annie Leonard referred to as the "golden arrow" on the now famous "Story of Stuff" video. This needs to be as easy as possible for people to complete payment. They have already found your website, decided to purchase and now are about to complete payment. The last thing you want now as website owner, is to have the user have a problem filling out the form or decide that is too time consuming to complete. Resulting in lost revenue. PayPal is great choice for many reasons, one being that most people and businesses already have a PayPal account. The other is that is easy to use, people like it because they don't need to fill out their payment information each time they complete a purchase. It is also trusted by millions of merchants and buyers around the world. More recently, PayPal has made improvements to its API that allow for seamless integrations into existing applications like WPForms. Getting WPForms for your WordPress site is great way to quickly to start accepting payments online with all the customization's required for any business.
CentOS is short for Community Enterprise Operating System. This is one of the best Linux distributions for servers and it is well known as one of the most dependable and risk-free Operating Systems on the market. CentOS is open-source software, so you'll be able to personalize it in whatever way you see fit, adding and removing packages or changing the program code of any of them. It's also free to distribute and use, so you won't need to pay any kind of license fees, meaning that the total price that you will have to pay for a server making use of CentOS will be more affordable as compared to the price for a server working with an alternative OS. What makes CentOS unique among various other Linux distributions is its huge developer community, that will help you discover the reply to any question or problem you may have. In addition, each version that's released officially is supported for ten years, which is a lot longer than with any other operating system. What this means is regular safety and stability updates that provides a dependable software environment for all your web applications in the long run.
If you decide to build a website, but you don't have a personal computer or you have one, but you simply don't want to pay for web design software or install any third-party program, you can use an online site builder. With such an app, you will be able to set up a website and update it from any location and any device provided that you have access to an Internet browser. Everything will be done online, so you'll never have to download or install anything. If you go on vacation, for instance, or you use Internet cafes to access the Internet in general, you'll still be able to change or include text and images in your site easily. Furthermore, online website design tools usually come with web themes that will allow you to create a gorgeous website even though you may not have any previous experience.
If content is king, context is god
Every day we are exposed to hundreds of pieces of content through social media, resulting in content becoming a commodity. In order to stay above the noise, you need to ensure you are sharing valuable content with your social media communities — but doing it in a smart way. The first way is to do a breakdown of your community which you can do via the insights in Facebook and a service like twtrland for your Twitter community. Once you have some idea of the demographics of your community and who you are attracting it gets much easier to cater to this community and speed up its growth. When it comes to content always look for an opportunity to connect with your audience on a personal level. Make sure you are communicating in a context that your audience can relate to. Oakley do a great job of this in the example below where they understand that their customers are into action sports like the X Games so they publish timely content around that subject. The right content in the right context is gold!Use social reviews to automate word of mouth marketing
It’s no secret that in today’s social world many of us turn to friends and family to get recommendations on what to buy, where to buy it, and how much to spend. In fact a recent report mentioned that 90% of people believe brand recommendations by friends. With more online content being created than ever before and an ever-increasing amount of noise online, it’s getting harder to get your message heard. Recommendation marketing has never been more important than now. One service that helps you leverage recommendation marketing is Yotpo Social Reviews. Yotpo is a free plug and plays social reviews solution for eCommerce sites. Yotpo helps store owners generate tons of product reviews and allows them to automatically share this user-generated content with their Facebook and Twitter communities. Yotpo is a totally automated service so after the initial set up you can sit back and the reviews, traffic, and additional sales will come rolling in. Below is an example of the highly optimized mail after purchase emails that Yotpo sends to each customer after a specific number of days after making a purchase. These emails convert between 6-8% of customers to reviewers.You need to be getting on Instagram and Pinterest
We are visual creatures. Almost 50% of our brains are dedicated to processing what we see so it’s not surprising that images play a huge part in increasing sales. With most online retailers selling tangible products, it is a no brainer that imagery to play a bigger part in our social media marketing. Most web hosts are already on Facebook and Twitter but many haven’t caught onto Pinterest and Instagram. Pinterest has already grown into the top traffic source for many retailers and both networks are growing at rapid rates which means lots of new customers! If you have a female audience you’ll find Pinterest could be huge while Instagram is strong for teens and young adults. Get ahead of the curve and start exploring other social networks to find new customers!Conclusion
Social media is changing at a rapid rate but that doesn’t mean ecommerce businesses can’t adapt and take advantage of the changing landscape. Remember to always remember that engaging in real relationships with customers is the key to social media marketing and being proactive with trying new tactics can bear lots of fruit. Go forth and conquer!As the world becomes more digital, so too does the art world pursuing artistic projects have allowed it to be smoother for artists, designers, and people to create online identities for themselves. This then introduces the challenge of ensuring your art will stand out among the amount of registered domains on the web. A secret to standing out from the rest, stems in giving attention to the small details. One of these details, often overlooked, but offers unique branding potential, is the .ART domain.
Benefits and strategy of a .ART domain name
Establish your niche with a domain that already mentions what you do. A unique and relevant, artistic domain name can easily show to users what you are all about as an artist. For example, it then makes it easy for visitors to guess what your website may be about when someone sees a domain such as www.firstname.art or www.firstname.com. Because many .com domain names are already registered, it may be hard to find one that is suitable and available. .ART still has a lot of availability, this means you can likely find yourname.art is available and not need to enter extra characters to the domain name, such as younameart.com. Shorter is also better .ART is also 3 characters long, just like a .COM. There are benefits to keeping it short. Think about how many times you will need to enter your email address, as a username to login to websites when filling out online forms, and so forth. By entering fewer characters each time, you will take yourself valuable milliseconds that can soon add up to minutes, hours, and even days added to your life. An example here would be the domain dis.art, which would have cost hundreds of thousands of dollars as .com. With greater availability on the .ART extension, you can find shorter domains at a much more reasonable price. Allow people to recall your name By using a .ART domain with your artist name, you can better improve your name ranking and help people better identify your website and name. For example, one of the leading banks, Bank of America uses www.bankofamerica.com as its commercial website and www.bankofamerica.art for its artistic initiatives website. Create domains for individual products Perhaps you have a new arty product or service that you are looking to sell online. You can use a domain name to give the art its own unique web identity and minimize the probability of it getting left behind in the endless sea of domain names. Let’s assume that you are a graphic t-shirt company that goes by the name of FastTees. You are now venturing into artist submissions bearing your most popular graphic prints. To promote the new range of artists, you can use a domain name such as www.fasttees.art Make .ART targeted marketing campaigns Any campaign with its own .ART domain name often comes across as more legitimate, it also makes it easier for you to redirect people to it from other websites. An example here would be to include your name or first name in your domain name such as www.iphone.art Protect your trademark Some brands are simply registering .ART to redirect to an existing website. Here are some .ART domains that currently redirect to well-known internet brands.- facebook.art
- bankofamerica.art
- hugoboss.art
- swatch.art
- iphone.art
- amazon.art
- tate.art
- pixar.art
- instagram.art
SSH, or Secure Shell, is a network protocol which is used to connect to a server and perform different tasks via a command line. The protocol is preferred by many knowledgeable users, due to the fact that the information transmitted over it is encrypted, so it cannot be intercepted on the way by a 3rd party. SSH access may be employed for lots of things with regards to the type of web hosting account. With a shared hosting account, for example, SSH is one of several ways to import/export a database or to upload a file in case the hosting server allows it. In case you have a virtual or a dedicated server, SSH can be used for pretty much everything - you may install software or restart particular services including the web server or the database server that run on the machine. SSH is used primarily with UNIX-like Platforms, but there are clients that permit you to use the protocol if your computer system is working with a different OS as well. The connection is created on TCP port 22 by default and the remote web server always listens for incoming connections on that port even though lots of providers change it for security reasons.
As the world moves closer towards an online world, the need to get setup and accepting payments online is becoming increasingly more important. With so many businesses offering many different products and services, with variations and types there is usually not a one size fits all solution when it comes to accepting payments online. The payment form on your website is the most important part of a website for a business. What Annie Leonard referred to as the "golden arrow" on the now famous "Story of Stuff" video. This needs to be as easy as possible for people to complete payment. They have already found your website, decided to purchase and now are about to complete payment. The last thing you want now as website owner, is to have the user have a problem filling out the form or decide that is too time consuming to complete. Resulting in lost revenue. PayPal is great choice for many reasons, one being that most people and businesses already have a PayPal account. The other is that is easy to use, people like it because they don't need to fill out their payment information each time they complete a purchase. It is also trusted by millions of merchants and buyers around the world. More recently, PayPal has made improvements to its API that allow for seamless integrations into existing applications like WPForms. Getting WPForms for your WordPress site is great way to quickly to start accepting payments online with all the customization's required for any business.
Conditional logic is your key to customizing payments
By enabling conditional logic to your form entries, you can build custom features such as giving users the option if they would like to pay with PayPal or credit card. You could also offer them the option to subscribe with PayPal or make a one time payment. Passing users over to PayPal to complete the transaction also means that PayPal will take care of the security side of an online payment. This minimizes the risk for the website owner and helps the buyer rest assured that the online payment is secure.
For many businesses that have a website, the contact form could be the single most important element as that is where the leads come in. Maybe you are already using the advanced drag and drop form builder by WPForms.
If the time has come to start accepting payments online, it can be overwhelming to sort through the various eCommerce platforms and perhaps it may not be needed. If you have setup with Stripe, the easiest and most popular payment processer and use WPForms on your WordPress website, then perhaps the WPForms Stripe integration will be enough for you.
Many small businesses have a website for the simple purpose of having a web presence. Once that presence becomes more established, spammers often exploit any exposed email addresses, making an upgrade to something like WPForms an increasingly important requirement.
Now that a website is running with a great contact form and site, comes the question about accepting payments online. Many small businesses may be put off by things like setup costs, fraud, complicated systems, etc.
The solution is simple. Stripe. It saves a ton of time on paperwork for setting up with a payment processor. Customers are often amazed when they get set up processing credit cards the same day.
Having a premium website form like WPforms and Stripe is very valuable for a business, they allow a business to collect money for a fraction of the cost/hassle than anything else. Before services like Stripe existed, a merchant would have to spend weeks scanning, signing and sending documents back and forth. Some processor applications also include questions that you might not expect to be on a payment processor application. Questions like how far are all the people that have server access sleeping from the datacenter?
Stripe does make it smooth and after filling out a short application form with some basic financial information, you will be up and running with Stripe on your forms.
Accept various payment types
With the easy integration with WPForms it allows you to collect various kinds of payments, such as:
- Payment for a product
- A subscription
- Donation amount
- Conditional amount based on form selections
- Buyer enters an amount
CentOS is short for Community Enterprise Operating System. This is one of the best Linux distributions for servers and it is well known as one of the most dependable and risk-free Operating Systems on the market. CentOS is open-source software, so you'll be able to personalize it in whatever way you see fit, adding and removing packages or changing the program code of any of them. It's also free to distribute and use, so you won't need to pay any kind of license fees, meaning that the total price that you will have to pay for a server making use of CentOS will be more affordable as compared to the price for a server working with an alternative OS. What makes CentOS unique among various other Linux distributions is its huge developer community, that will help you discover the reply to any question or problem you may have. In addition, each version that's released officially is supported for ten years, which is a lot longer than with any other operating system. What this means is regular safety and stability updates that provides a dependable software environment for all your web applications in the long run.
If you decide to build a website, but you don't have a personal computer or you have one, but you simply don't want to pay for web design software or install any third-party program, you can use an online site builder. With such an app, you will be able to set up a website and update it from any location and any device provided that you have access to an Internet browser. Everything will be done online, so you'll never have to download or install anything. If you go on vacation, for instance, or you use Internet cafes to access the Internet in general, you'll still be able to change or include text and images in your site easily. Furthermore, online website design tools usually come with web themes that will allow you to create a gorgeous website even though you may not have any previous experience.